Turn your advertising into measurable action
Measure CO₂ emissions, activate impact, and decarbonize your ad campaigns.
WHO WE ARE
➤ We are an impact-driven company that turns advertising into positive and measurable impact.
We measure and reduce CO₂ ad emissions from ads, turning part of the media spend into real-world impact by supporting local projects.
WHAT WE DO
➤ We enable brands to turn advertising into positive impact by linking media budgets to certified local nature-based projects that:
Measure and reduce
advertising CO₂ emissions
Remove ocean plastic
and restore marine life
Protect and regenerate
ecosystems and biodiversity
WHY IT MATTERS
➤ Advertising pollutes, generating millions of tons of CO₂ now recognized as Scope 3 emissions to be reported. Yet, as one of the world’s biggest investments, it holds the power to become a force for positive change.
How does it work?
➤ Through two flexible activation models
1
Sponsor a project
Your Brand, Your Project, Your Impact
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• The brand directly funds an nature-based project promoted by YEP (e.g., tree planting, plastic collection) or supports its own project.
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• ESG communication integrated into the advertising campaign.
• Measurement of advertising emissions.
• Total ad CO₂ reduction or neutralization.
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• When you want a strong visibility, dedicated ESG communication and if you’re an SMB looking to start generating positive impact.
2
Decarbonize your ads
Your already planned campaigns
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• YEP seamlessly integrates with your active campaigns reducing or fully neutralizing the CO₂ emissions generated by your advertising.
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• Measurement of advertising emissions.
• Traceable micro-donations every impressions/click
• CO₂ reduction or neutralization integrated into the media plan.
• ESG and sustainability reports certified.
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• Whether you want to reduce or eliminate emissions from already planned campaigns and activate local nature-based projects.
Discover our local impact projects
You can track your impact
Reduce and report advertising emissions
➤ Turn advertising into a driver of regeneration
by removing CO₂ from your ad campaigns, restoring ecosystems, and creating shared value for communities and businesses.
➤ Advertising already represents 3.5% of global emissions.
➤ With YEP, brands transform those emissions into local positive action.
Track every euro invested.
See the hectares restored, trees planted, emissions offset, tons of plastic removed, etc.
Measure real impact: from biodiversity to community engagement.
Our Nature-based approach
Every project is rooted in science and local action, designed to:
✔ Capture and remove CO₂ from the atmosphere
✔ Enhance biodiversity
✔ Safeguard fragile ecosystems
✔ Involve and empower local communities
Aligned with international frameworks
➤ With YEP, brands act where they operate and prove it
How we communicate impact
We provide two integrated tools to showcase, certify, and scale results
➤ Ad overlays
(during the campaign)
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• Static or dynamic badge applied to the creative (e.g., 60×30 px).
• Highlights key impact metrics (e.g., “Campaign CO₂: –49%”).
• Clickable: links to a landing page with detailed project information and impact data.
• Designed with anti-greenwashing principles: verifiable, measurable, and transparent data.
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• QR code or badge appears as a temporary overlay (5–7 sec) during the ad - can be placed at the start, mid-roll, or end of the video.
• Allows users to scan and instantly access the interactive impact report.
• Discreet yet effective: enhances transparency without distracting from the main creative.
➤ Media kit
(post-campaign)
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An AI-powered tool designed to scan, validate, and optimize all your brand communications - from press releases to digital campaigns - ensuring they comply with anti–green claim and anti–greenwashing regulations.
Continuously trained on the latest ESG communication standards and legal frameworks, the tool safeguards your brand against reputational risks while enabling you to speak with clarity, transparency, and credibility.
What you get:
A ready-to-use compliance checker for press releases, PR materials, website copy, and marketing assets.
Headlines and body texts aligned with ESG best practices.
Automated, AI-driven validation, constantly updated with evolving EU and international rules.
A reliable way to communicate your impact safely and at scale, across all touchpoints.
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Make your impact visible, measurable, and easy to share across all channels.
YEP provides a complete sustainability report and content package to showcase your project’s story — tailored visuals, live data, and authentic field assets designed to inspire and engage your audience.
What you get:
Official YEP logos and impact visuals.
Coordinated graphics and imagery of the supported project.
Dedicated landing page with impact reporting.
Sustainability report.
Authentic field photos/videos for PR, digital campaigns, and presentations.
Digital impact badge to boost brand credibility.
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[OPTIONAL]
A short (15”), authentic, high-impact video designed to showcase your company’s real-world contribution.
Filmed on the field, this video combines storytelling with measurable results, offering a transparent way to engage consumers and stakeholders.
Our goals for 2025
In alignment with the UN SDGs.
At YEP, we transform advertising into measurable local impact, ensuring that every campaign not only delivers reach but also regenerates nature and communities.
Land to be conserved or regenerated
17.34
hectares
By 2025, our focus is to:
Measure and reduce ad CO₂ emissions across campaigns, reporting real reductions in Scope 3 emissions.
Restore and protect ecosystems with verified hectares regenerated.
Preserve biodiversity through measurable gains such as pollinator increase and habitat protection.
Empower local communities by involving farmers and generating shared social value.
Trees to be planted and grow
18,419
trees
We focus our projects locally, ensuring that brands can act where they operate and report impact that is traceable, verifiable, and certified.
Ad CO2 emissions sequestration
2,702
tCO2 over project lifespan
NB: All figures are approximate and subject to environmental changes.
